Brand introduction

English name：CALRAFNI
Country：Italy
Set up in 1905.
Product category：Men's clothing、accessories & shoes
The founder：Cal·Rafni
The designer：Van Calrafni
The company's headquarters：Florence，Italy

The Introduction of the designer

In 1905,The brand CALRAFNI born in Milan，Italy. With the continuously creative by Mr.Rafni, CALRAFNI received high praise from local celebrities noble.

In 1907 Mr.Rafni finally have his own studio, and with "freshman" as the theme, held a fashion runway show in Milan, stir the Milan fashion at that time. Cal·Rafni used fashion elements to introduce clothes, and bring people a visual feast. Aesthetic of fashion unique insights and rare talent, he always incredible to unify two opposing art feeling in the design, from his design from beginning to end can comprehend "CALRAFNI" excellent demeanor.



The fashion show, in 1977, Van Calrafni , Mr.Rafni's son, inheritance Cal·Rafni's creative essence, creating new CALRAFNI,became brand's creative director, and through his unruly talents, constantly create a fashion legend, and the brand CALRAFNI into another trend of The Times.

The Concept of the brand

"Excellent material, exquisite craft, fashionable element, and meaningful design" concept, that’s why CALRAFNI prosperity in long time.

The Culture of the brand

All the products from CALRAFNI are choosing good materials, paying attention to craft decoration and details. CALRAFNI won a good reputation by its excellent quality. For strain multiple times to get CALRAFNI design will also be extended to other areas, and the traditional Italian noble personality and life taste continue, introduce related products, obtain a new life. CALRAFNI emphasizes the harmony between clothing and collocation, make simple atmospheric coexist with ease, never feel bound.

After decades of efforts and struggle, the brand has a long history of development and evolution. Each series of design are walking in the forefront of popular, for CALRAFNI, design is a process of trial and innovation, need not compromise of exploration and innovation spirit, in the process, gave birth to a series of impressive real innovation and design elements.

Over the years, CALRAFNI interpretation for men inside collect, atmospheric continued to create fashion, convey delicate style, excellence received high comments and trust. CALRAFNI dress style is easy to distinguish, into a little of clothing color let alone person blood is unruly CALRAFNI characteristics, the most impressive flowers design is beautiful and moving, sought after by popular fashion. IN addition to the classic style, still issued by different innovation CALRAFNI fabrics such as denim, twill tweed, leather and silk stunning garment style.

In the constant change of The Times, CALRAFNI be fine tailoring to grave capable of feeling, and fashion elements with new technology to product the new vitality, highlight the man's personality and characteristics, design a series of the products to the world, with bright color brings pioneer art of visual feast.

The development of the brand

In fashion front CALRAFNI expanding territory, conquered the new market, the brand spirit into a banner, lead the world trend.

In 1979, Cal·Rafni create fashion shop in Milan, caused a great sensation CALRAFNI design, innovation dress got the favors of social upper class at that time, including entrepreneurs, artists, film stars, they wore CALRAFNI clothing to show the world the new style and fashion.

In 1985, Van Calrafnl bring the brand CALRAFNI to France, the United States and other countries, a few short years the establishment of a large business network all over the world. CALRAFNI brought fashion unique charm and color, and at that time by the frenzy of celebrities from all walks of life, famous in the fashion industry..

In 2006,CALRAFNI was introduced to China market. The world trend into new areas, especially in Macao and Hong Kong caused a great deal of attention. AS CALRAFNI brand unique fashion elements, CALRAFNI window design perfectly fit the brand creative aesthetics and core concepts, including Carl from grid of the creation of Mr. Rafni derive inspiration, pass the fashion brand the conspicuous character and way of life. Presents a new visual aesthetics, the Chinese market has never been some fashion new elements.